Since its founding in the late 1960s, ETRO has always been about more than just clothing. It’s a brand that embraces extravagance, individuality, and self-expression embodying a passionate and curious lifestyle, always open to the beauty of the world.
ETRO celebrate the joy of collecting beautiful things and experiences, fostering creativity, imagination, and cultured living.
Founded in 1968 by a family of passionate collectors, ETRO boasts a rich fabric archive, a testament to over half a century of unrelenting collecting, dynamic creativity, global exploration, and multifaceted inspiration.
The brand’s origins are deeply rooted in a time of social and cultural revolution, connecting it to a tradition of bohemianism, alternative living, and nonconformity. Its signature Paisley print captures the spirit of that era, embodying a far-reaching, transcendental creative attitude.
ETRO began as a creator of exquisite fabrics, inspired by its founders' unrivaled collection of antique shawls. This expertise is a mainstay of all subsequent products, initiatives, and collections, making the house an authority in textiles and prints.
Throughout its history, ETRO has sought inspiration across the globe, drawing from vernacular traditions as well as from people and communities.
Antiques, art, collecting, and curating are at the heart of the ETRO eclectic world. It’s a brand that has the eye of an aesthete and expert, with an encyclopedic knowledge of beautiful things—ancient and modern, minimalist and maximalist, local and global—as well as how best to combine them with refined and dynamic contemporary taste.
ETRO is a creative cornucopia: a dazzling assemblage of curated colors, patterns, textures, and ideas, inspired by a wide-ranging set of references that draw on the history of art, as well as diverse influences from all cultures and time periods.
ETRO’s Arnica fabric is a masterpiece of textile alchemy, woven with five threads of contrasting hues to create a vibrant effect.
This intricate motif, rooted in artisanal tradition yet infused with modern sophistication, is characterized by the iconic Paisley design, a hallmark of ETRO’s heritage. The result is a fabric that is richly textured and visually mesmerizing. Whether rendered in bold, clashing tones or subtle, harmonious gradients, the Arnica weave embodies ETRO’s ever-evolving approach to color and pattern.
A tribute to the house’s dedication to craftsmanship, the fabric’s complexity mirrors the brand’s ethos: where heritage meets innovation, and every thread tells a story.
Paisley has been an inspiration for the brand over the years, resulting in countless interpretations that have transformed the droplet-shaped motif into the ETRO’s most recognizable symbol. Originating in Central Asia as a representation of the date palm blossom, a symbol of nourishment, prosperity, and fertility, the Paisley was adopted by ETRO as its signature, artfully merging the brand’s diverse inspirations.
Over the decades and still today, the Paisley has been reimagined in endless ways: adorned with embellished finishes, handcrafted details, and vibrant pop hues; fragmented, layered, or paired with florals, stripes, and animal patterns; scaled up for bold statements or distilled to its purest essence.
Since the brand’s founding, Pegasus has served as the quintessential heraldic emblem—a timeless symbol of freedom, strength, and creativity.
As the ideal travel companion, it soars beyond frontiers, embodying the house’s spirit of exploration.
Rendered on garments, bags, and accessories, Pegasus infuses collections with a mythical allure, bridging ancient legend with contemporary sophistication. It reflects ETRO’s relentless drive to push boundaries and embrace the unexpected, transforming each piece into a testament to boundless imagination.
